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Track your proposals with Google Analytics and Facebook
Track your proposals with Google Analytics and Facebook
Alicia Escobar avatar
Written by Alicia Escobar
Updated over 2 weeks ago

Track the performance of your proposals in detail

Are you interested in knowing how much traffic your travel proposals are getting?

Tools such as Google Analytics and Facebook allow you to create customised reports to monitor and analyse the metrics of your commercial proposals. Keeping track of these metrics has 2 important advantages:

  1. Knowing user behaviour: you can get a better understanding of how users are interacting with your propositions. You can see where your customers are focusing, how they are interacting with your content and what they are buying, so you can design better user experiences.

  2. Identify opportunities for improvement: you can identify where there are opportunities for improvement, you can see what is working and what is not. For example, you can see what propositions are getting few visits or what content is driving users away from your site. This will allow you to improve your business propositions to increase traffic, conversion and user retention.

To connect to your account, you will need to enter the ID from Settings > Analytics.

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Google Analytics Tracking ID

In Google Analytics, you can see a variety of metrics:

  • Your website traffic

  • The number of unique visitors

  • The average length of stay

  • Bounce rate

  • The number of page views

  • Returning users, etc.

You can also view a variety of information about the behaviour of users on your website, such as most visited pages, landing pages, exit destinations, etc. To find the code you need to enter in that section, you will need to follow these steps:

  1. Log in to your Google Analytics account

  2. Name your Analytics account
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​3. Create a property. Specifies the name, time zone and currency.
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4. Give some details about your company (sector and size).
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​5. Select business objectives
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6. We accept the conditions
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For data collection, we select the Web platform
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8. Enter the MOGU URL (www.moguplatform.com) and name the stream *If you have a custom domain within MOGU, enter your own URL*.
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9. Copy the ‘MEASUREMENT ID’ is a code that must start with ‘G -’ or ‘AW -’.
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9. Finally go back to MOGU, paste the code in the ‘Google Analytics Tracking ID’ section (Account < tracking code) and click ‘Save’.

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From then on, your MOGU account will be connected to Google Analytics.

Facebook Pixel ID

On Facebook, you can see a variety of metrics related to your ad campaign:

  • The number of impressions

  • The number of clicks

  • Cost per thousand impressions

  • Reach

  • Number of conversions

  • Cost per conversion, etc.

You can also get detailed information about the behaviour of users who interacted with your ad, such as average time spent, bounce rate, etc.

To use the Meta pixel, you will need its identifier. Follow these steps to get it:

  1. Go to Administrador de eventos

  2. Click
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    ‘Connecting data sources'

  3. Select "Web":​
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  4. Add a name for the pixel:
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  5. Type the URL of MOGU (https://www.moguplatform.com/)
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  6. Once you have created a Meta pixel, copy the identifier number.


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  7. You can now insert it in the field ‘Facebook Pixel ID’ (Account < tracking code) and click ‘Save’.

From then on, your MOGU account will be connected to Facebook and you will be able to track the entire user flow.

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