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MOGU AI Assistant

How to start creating a proposal from the MOGU AI assistant chat

Written by Esther Ferruz

MOGU AI is the artificial intelligence assistant built into the platform that lets you create, complete, and modify travel proposals through a chat-style conversation.

You can use it to transform documents, quotes, screenshots, web pages, or simple instructions into a visual, interactive proposal that's ready to share with your clients.

Where is MOGU AI located?

You can access MOGU AI from the last option in the platform's side menu.

When you open the module, you'll find a chat where you can type your instructions and attach any files you want to use as reference.

How can you create proposals with the MOGU AI assistant?

MOGU AI can interpret information from different formats and combine it into a single proposal.

For example, you can use:

  • Word or PDF documents

  • Excel spreadsheets

  • Screenshots

  • Service quotes

  • Itineraries sent by ground handlers or DMCs

  • Flight information

  • Links to web pages

  • Instructions written directly in the chat

The AI analyzes all the available information and organizes it into a MOGU proposal, including elements such as the trip introduction, service summary, itinerary, accommodations, transportation, activities, and prices.

1. Create a proposal by combining several documents

You can attach different files within the same conversation.

For example, you can combine:

  • The travel itinerary sent by a ground handler

  • A screenshot with flight information

  • An additional document with services, conditions, or prices

MOGU AI will cross-reference the information from all the files and integrate it into a single proposal.

This way, flight information can appear directly on the corresponding day of the itinerary, even if it comes from a different document than the main program.

2. Create a proposal from an Excel quote

Every trip usually starts with a quote. If you have your services organized in a spreadsheet, you can attach it directly to the chat.

The table can include information such as:

  • Date

  • Service

  • Description

  • Hotel

  • Transfer

  • Train

  • Activity

  • Amount

  • Total price

Along with the file, you can add instructions about the type of trip or the tone you want to use.

For example: "Create a proposal from the attached quote. It's a romantic getaway for a couple. Use a warm, inspiring, and elegant tone."

MOGU AI will use the services included in the quote to create the proposal's content, order the itinerary, and adapt the writing to the specified style.

3. Create a proposal without prior documents

You don't need a program, a quote, or a reference document.

You can also create a proposal by writing the instructions directly in the chat. The more information you provide, the more precise the result will be. You can specify:

  • Destination

  • Trip dates

  • Number and type of travelers

  • Selected hotel

  • Included services

  • Total price

  • Style or tone of the proposal

  • Type of experience

  • Recommendations you want to include

4. Create a proposal from a web page

You can copy the URL of a provider, ground handler, tour operator, or activity platform and ask it to turn that content into a proposal within MOGU.

For example: "Create a proposal in MOGU using the information available at this link. Organize the content as a seven-day itinerary and highlight the main sights for each day."

The AI will analyze the information accessible on the page and organize it into its own proposal, avoiding the need to send the client directly to the provider's website.

Afterward, you can review the content, customize it, add your terms, and complete the proposal with other services.

The ability to interpret a page may depend on how it's built, its access permissions, and whether the content is publicly available.

Modifying proposals with MOGU AI

MOGU AI isn't just for creating proposals from scratch.

You can also use it to modify:

  • Proposals previously created by the AI

  • Proposals that already existed in your account

  • Itineraries

  • Texts and descriptions

  • Prices

  • Services

  • Titles

  • Introductions

  • Structures and content blocks

You can keep typing instructions within the same chat, for example:

  • "Make the introduction more commercial."

  • "Add the flight information to the first day."

  • "Summarize the description for the third day."

  • "Replace the total price with €3,950."

  • "Add an extra night at the hotel."

  • "Adapt the tone for a family trip."

For best results, use the same conversation to make changes related to a single proposal or the same context.

Tips for better results

  • Give clear instructions
    Specify precisely what you want to create, what information must be respected, and how you want the proposal presented.

  • Provide all the important details
    Include dates, services, hotels, prices, number of travelers, and any relevant conditions.

  • Explain the type of client or trip
    You can indicate whether it's a couple, a family, a school group, a corporate trip, or a luxury experience.

  • Define the tone
    You can request a romantic, family-friendly, corporate, commercial, inspiring, or more informative style.

  • Review the result in the builder
    Before sharing the proposal, review the creation via the builder link and take the opportunity to make small manual adjustments to get the desired result: Replacing one of the header photos, changing the order of the sections, or customizing the proposal title are small adjustments you can make using your own judgment, without generating any AI credit usage.

  • Use one conversation per context
    Avoid using the same conversation for completely different trips or tasks. Opening a new chat helps the AI work with a clearer context.

  • Full instruction example "Create a proposal for a couple traveling to Rome from September 12 to 16. Use the attached Excel quote as a reference for services and prices. The proposal should have a romantic and inspiring tone. Include an introduction, a service summary, and a day-by-day itinerary. Respect the hotels, transfers, trains, and activities listed in the document. Don't invent additional services, and show the total price at the end."

Work more efficiently with MOGU AI

MOGU AI helps you reduce the time spent transferring information, writing itineraries, and organizing a proposal's services.

Thanks to its conversational format, you can create a first version in seconds and keep working on it with new instructions — while always retaining the ability to review and manually edit the content from the MOGU proposal builder.


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