Catalogs allow us to compose a grouping of trips so that we can offer our clients a series of destinations and detailed information about each one (duration, itinerary, activities, prices, etc.). Travellers can easily see the available options and prices, allowing them to choose the best trip according to their needs and budget.
This resource has the great advantage of generating a single URL so that all the options can be shared there, thus avoiding having to copy and paste each of the proposals individually. It can be used in many ways.
Create an inspiration catalog
Inspiration catalogs are a particularly useful tool when you work with tailor-made trips and your potential clients are still unsure about which destination to choose. This happens very often. For example:
A couple planning their honeymoon and undecided between several destinations.
A client requesting quotes for 3 or 4 different options.
Travelers who need guidance because they have many ideas but little clarity.
In these cases, preparing multiple full quotations from scratch can be a long and inefficient process. Instead of quoting each option individually, you can create an inspiration catalog that groups several generic itineraries into a single link and share it with the client. In this way:
The client can explore different destinations in an environment controlled by you.
They can view sample itineraries with a clear idea of the trip.
They can get an idea of approximate prices.
Benefits:
Time savings: no need to quote multiple options from scratch.
Faster response: you can reply more quickly to complex requests.
Content reuse: you can use generic itineraries that may already be part of other catalogs.
Better client qualification:
By seeing indicative prices, clients can better adjust their expectations. For example, when comparing a safari with more affordable destinations, they can decide which option best fits their budget before requesting a detailed proposal.
In addition, within each trip included in the catalog, you can enable a request form so that any interested client can submit their inquiry directly. This turns the catalog into not only an inspiration tool, but also an active lead generation channel.
What if I already have defined trips or group departures?
This same concept also applies if, instead of inspiration, you already work with:
Fixed-date trips
Group departures
Small groups
Instead of sharing each trip individually, you can group them into a single catalog. This allows you to:
Display all available departures in one place
Apply filters (dates, destinations, trip type, etc.)
Help clients compare options quickly
In this way, clients can browse the catalog, find the departure that fits them, and book directly into the trip they are interested in.
In addition, you can take advantage of all group management features, such as:
Capacity control
Booking tracking
Participant management
Once your catalog is created, what can you do with it?
Once you have created your travel catalog in Mogu, you have several ways to make the most of it depending on how you want to use it:
Share it directly with potential clients by sending them the link.
Or embed it on your own website so it becomes part of your online showcase.
If you want to embed the catalog on your website (for example, in a “Trips” section), you can easily do it using iframe or HTML code. In this article, we explain step by step how to do it.
Adapt your catalog to your business model
When it comes to catalogs, how you organize information is especially important. Not all businesses work in the same way, so correctly classifying trips can make a significant difference in the user experience. For example, you may want to organize your catalog by:
Theme
Region or area
Type of trip
Activity level
Price
Departure city
To achieve this, you can use custom filters, which allow you to fully adapt the catalog to your workflow and make navigation easier for your clients. In this article, we explain how to create and configure these filters step by step.