What MOGU AI instructions are
This is the text where you tell MOGU AI what your agency is like. You write it once and it applies to every conversation. No repeating yourself. No starting from scratch each time.
Think of it like onboarding someone new to your team: on day one you explain what the agency does, which destinations you work with and how you treat your clients. Once they know, you don't have to explain it again.
Write your instructions in Settings > MOGU AI, click Save and you're done.
What it's for
The better MOGU AI knows your agency, the more useful its answers will be. Some common uses:
Introduce your agency. What you do, what you specialize in, what makes you different.
Set the tone. Formal or casual? Warm or businesslike? MOGU AI will always write that way.
Define your specialty. Destinations, trip types, audience. Stops it from suggesting things that don't fit.
State what should always be included. Coverage, terms, cancellation policy.
Set limits. What it shouldn't promise. What must never be missing from a proposal.
💡 A few clear sentences are worth more than a long block of text. Start with the essentials and refine over time.
Examples to inspire you
Agency specializing in tailor-made trips
We're Wanderlust Studio, specializing in tailor-made trips for couples and families.
We work with Africa, Southeast Asia and Oceania, always with boutique stays.
Warm, elegant tone. No jargon.
Luxury travel agency
We design exclusive trips and premium experiences.
Sophisticated tone, always formal.
Prioritize 5-star hotels and private services.
Don't suggest budget options unless the client asks.
Adventure agency for young groups:
We organize adventure trips for groups aged 20 to 35.
Direct, laid-back tone.
Always highlight activities and the group vibe.
Keep budgets tight.
How to organize your instructions
You don't need anything special. Write in plain text and MOGU AI understands you.
If you have several things to cover, it helps to organize them into sections and lists:
Start a line with "##" to create a section. For example: "## Tone of voice".
Start each line with "-" to make a list.
## About us
Agency specializing in honeymoons.
## Tone of voice
Warm and elegant.
## What must never be missing
- An included romantic touch
- Restaurant recommendations
- Travel insurance option
💁 The field shows the text exactly as you write it. Sections and lists are just there to help you organize. If you'd rather write it all in one go, it works just the same.
Frequently asked questions
When do they take effect?
As soon as you click Save. From that moment on, in every new conversation.
Do they affect my whole team?
Yes. They're saved at the account level. The whole team benefits.
Can I change them?
Whenever you want. Edit, expand or delete them in Settings > MOGU AI. Changes are instant.
How much can I write?
2000 characters. Short and specific always works best, though.
Do I have to use sections and lists?
No. Plain text works just as well.